Ed Zitron on big tech, backlash, boom and bust: 'AI has taught us that people are excited to replace human beings' His blunt, brash scepticism has made the podcaster and writer something of a cult figure. But as concern over large language models builds, he's no longer the outsider he once was I f some time in an entirely possible future they come to make a movie about "how the AI bubble burst", Ed Zitron will doubtless be a main character. He's the perfect outsider figure: the eccentric loner who saw all this coming and screamed from the sidelines that the sky was falling, but nobody would listen. Just as Christian Bale portrayed Michael Burry, the investor who predicted the 2008 financial crash, in The Big Short, you can well imagine Robert Pattinson fighting Paul Mescal, say, to portray Zitron, the animated, colourfully obnoxious but doggedly detail-oriented Brit, who's become one of big tech's noisiest critics. This is not to say the AI bubble burst, necessarily, but against a tidal wave of AI boosterism, Zitron's blunt, brash scepticism has made him something of a cult figure. His tech newsletter, Where's Your Ed At, now has more than 80,000 subscribers; his weekly podcast, Better Offline, is well within the Top 20 on the tech charts; he's a regular dissenting voice in the media; and his subreddit has become a safe space for AI sceptics, including those within the tech industry itself - one user describes him as "a lighthouse in a storm of insane hypercapitalist bullshit".

Once in a while, LLMs turn evil--and no one quite knows why. The AI company Anthropic has made a rigorous effort to build a large language model with positive human values. The $183 billion company's flagship product is Claude, and much of the time, its engineers say, Claude is a model citizen. Its standard persona is warm and earnest. When users tell Claude to "answer like I'm a fourth grader" or "you have a PhD in archeology," it gamely plays along. It makes threats and then carries them out. And the frustrating part--true of all LLMs--is that no one knows exactly why. Consider a recent stress test that Anthropic's safety engineers ran on Claude. In their fictional scenario, the model was to take on the role of Alex, an AI belonging to the Summit Bridge corporation.

I talked to the scholars who literally wrote the book on tech bubbles--and applied their test. AI may not simply be "a bubble," or even an enormous bubble. It may be the ultimate bubble. What you might cook up in a lab if your aim was to engineer the Platonic ideal of a tech bubble. Since ChatGPT's viral success in late 2022, which drove every company within spitting distance of Silicon Valley (and plenty beyond) to pivot to AI, the sense that a bubble is inflating has loomed large. There were headlines about it as early as May 2023 .

The Worst Thing About AI Is That People Can't Shut Up About It A plea from WIRED's top boss: Say less. I tried to get out of this assignment so many times, in so many different ways. Not every package needs an editor's letter, I told them. I was very busy recording a new podcast, getting ready to speak at a tech conference, eating and sleeping, parenting, doodling, revising my to-do list, retying my shoelaces. I was doing my best, I tried to convey to my editor.

Ed Zitron Gets Paid to Love AI. He's one of the loudest voices of the AI haters--even as he does PR for AI companies. Either way, Ed Zitron has your attention. In his day job, Ed Zitron runs a boutique public relations firm called EZPR. This might surprise anyone who has come to know Zitron through his podcast or his social media or the newsletter in which he writes two-fisted stuff like "Sam Altman is full of shit and "Mark Zuckerberg is a putrid ghoul." Flacks, as a rule, tend not to talk like this. Flacks send prim, throat-clearing emails to media people who do, on rare occasions, talk like this. Flacks want to touch base, hop on the phone, clear up a few things about the allegation that their CEO is a "chunderfuck." And that really is one of the things with guys like Sam Altman and Dario Amodei from Anthropic," Zitron was saying over burgers on a fine Manhattan afternoon in September. "I work with founders all the time. I'm a founder myself, I guess--I don't like the title. But when you are a person that has to make more money than you lose, otherwise you lose your business, and you see these chunderfucks burning 5, 10 billion dollars in a year--and everyone's celebrating them? We were talking about whether any of Zitron's ranting about the AI industry had cost him business on the PR side of the ledger. There was the one client who felt Zitron was being a little mean toward Altman, the CEO of OpenAI and the biggest chunderfuck of all, as far as Zitron is concerned. Founding a company is hard, the client said. "I said, 'I appreciate the comment, but, like, this isn't about you,'" Zitron told me. "His company is burning billions of dollars.